THOR was founded and built with its roots in investment management. Jim Gore noticed an opportunity to bring institutional money management to your everyday investor and developed an investment model. This model is still core to THOR’s investment process. Jim wanted to marry the in-depth due diligence process that big institutions practice but avoid some of the common pitfalls these same asset allocators were making. Since 1992, THOR’s Investment process hasn’t changed; but it has evolved.

While large institutions have more brainpower and resources than individual investors, in many cases they make the same behavioral investment mistakes. They make investment changes at the wrong time. THOR attempts to avoid these pitfalls with its long-term, tactical asset management.  THOR is not a market timer or a trader. Instead, the investment team uses models as the guideposts for portfolio construction.

A tenant of THOR’s investment process is to delve deeply into every investment. THOR has a disciplined process for portfolio construction and that includes how to analyze each investment. In the consulting world, it is commonplace for a team of analysts to dig through the fine print to understand the details of an investment manager. THOR’s investment team takes pride in doing the same type of digging, but also having in-depth conversations to get any and all questions answered.

There is also a disciplined due diligence process for analyzing individual securities. For example, when THOR researches an individual stock there is a standard report which helps guide the decision-making process. This report includes industry dynamics, competitive analysis, risks, and business valuation. THOR then applies technical analysis for sizing and entry/exit of positions.

Risk Tolerance = Ability to take risk + Willingness to take risk.

Understanding your personal risk tolerance and long-term financial goals is our first step to determining appropriate allocations for your portfolio. Based on this analysis, we will establish an allocation target and ranges within security classes (equity, fixed income/cash, and alternative investments) to manage your portfolio. All client portfolios have similar allocation themes and investments, but weightings of these positions will vary dependent on your risk profile.